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ihookup Mobile Native App ihookup Mobile Native App ihookup Mobile Native App

On 05, Nov 2018 | In | By admin

ihookup Mobile Native App

Led the re-design of ihookup web app to mobile native app. Through signup experience from start to finish including several different user flows, interaction design and visual design for an device agnostic experience.

My Role: Led the user research, design, interaction design and production of mobile app.

Process:
Working with a multi-functional team in understanding our users putting them through several rapid testing sessions tracking for new patterns. We quickly applied our learnings to improve the overall product to have an impact on the performance and ROI turning the monetization dial a couple notches higher. Some of the key goals that we focused on are accessibility, flexibility, onboarding, and building trust to help our users feel confident ihookup is safe,fun environment to visit.

Challenge: To design and create a new experience while not losing the core users of ihookup. Improve overall flow from start to finish guiding the user through a journey that they will share.

Application Wraps – Google Play & Apple Store Application Wraps – Google Play & Apple Store Application Wraps – Google Play & Apple Store Application Wraps – Google Play & Apple Store Application Wraps – Google Play & Apple Store Application Wraps – Google Play & Apple Store

On 01, May 2017 | In | By admin

Application Wraps – Google Play & Apple Store

Quick to market Application Wrap solutions.

Led the design of 3 product mobile apps through signup experience from start to finish including user flow, interaction design and visual design for both desktop and mobile.

My Role: Led the user research, design, production and mobile application submission of 6 different products.

Process:
Working with several different stakeholders we aligned priority to simplify overall initiative to create app wraps for 6 products. Understanding timeline and deliverables we streamlined our process to meet deadlines and submission policies. Making sure to follow thorough market guidelines we applies rapid device testing to adhere to business goals.

Challenge: To create initial native app wraps for 6 different products that currently exist only as web apps. 2 month turnaround to get to market.