Featured Projects
By admin
On 13, Dec 2018 | In Case Study dashboard UI & UX Website | By admin
COMPASS SRP
Empowering users to grow their business
The COMPASS product is a secure, third-party application that gathers, organizes and analyzes Subcontractor data to produce an unbiased assessment of execution ability.
The COMPASS system is used as a tool in a General Contractors prequalification process.
My Role: Led the user research, design, production of subcontractor dashboard, sub-portal from start to final production.
Process:
Working with a multi-functional team in understanding our users and shaping the product to make useful information easily accessible, create intuitive workflows, reduce anxiety, ensure flexibility, provide just-enough guidance, and eventually – build trust and help our users feel more efficient managing their risk.
Challenge: To enhance and provide a streamlined risk management, prequalification process and centralize data collection.
Approach: To enhance and provide a streamlined risk management process and centralize data collection
By admin
On 05, Nov 2018 | In App Design Mobile Design UI & UX | By admin
ihookup Mobile Native App
Led the re-design of ihookup web app to mobile native app. Through signup experience from start to finish including several different user flows, interaction design and visual design for an device agnostic experience.
My Role: Led the user research, design, interaction design and production of mobile app.
Process:
Working with a multi-functional team in understanding our users putting them through several rapid testing sessions tracking for new patterns. We quickly applied our learnings to improve the overall product to have an impact on the performance and ROI turning the monetization dial a couple notches higher. Some of the key goals that we focused on are accessibility, flexibility, onboarding, and building trust to help our users feel confident ihookup is safe,fun environment to visit.
Challenge: To design and create a new experience while not losing the core users of ihookup. Improve overall flow from start to finish guiding the user through a journey that they will share.
By admin
On 01, May 2017 | In App Design Mobile Design UI & UX | By admin
Application Wraps – Google Play & Apple Store
Quick to market Application Wrap solutions.
Led the design of 3 product mobile apps through signup experience from start to finish including user flow, interaction design and visual design for both desktop and mobile.
My Role: Led the user research, design, production and mobile application submission of 6 different products.
Process:
Working with several different stakeholders we aligned priority to simplify overall initiative to create app wraps for 6 products. Understanding timeline and deliverables we streamlined our process to meet deadlines and submission policies. Making sure to follow thorough market guidelines we applies rapid device testing to adhere to business goals.
Challenge: To create initial native app wraps for 6 different products that currently exist only as web apps. 2 month turnaround to get to market.
HABITUAL – Fitness & Lifestyle
Responsible for art direction, design & development of website re-design for Habitual. Working closely with their trainers and management, we developed a responsive site that would convey the quality of service and the boutique loft like gym that every member will have access too.
Roles: Art Direction, Design, HTML & CSS
Year: 2013
Website: www.habitual.ca
By admin
On 02, Jan 2013 | In Email Marketing UI & UX Website | By admin
VLAAD AND COMPANY website & Billsbuzz e-newsletter
Responsible for art direction, design and development of website re-design adding a 3rd column to the page structure. Also developed a fresh new direct mail piece “Bills Buzz” and setup/manage monthly e-blast using Constant Contact .
Roles: Concept, Art Direction, Web Design
Year: 2010
Website: www.vlaadco.com
On 04, Dec 2012 | In Branding Email Marketing UI & UX Website | By admin
STRIDE CONDITIONING
STRIDE CONDITIONING is personal training specific company who specializes in helping you develop a healthier lifestyle through fitness. Responsible for art direction, design and development of direct email blasts, t-shirt design, website.
Roles: Art Direction, Design, HTML & CSS
Year: 2012
Website: www.strideconditioning.com
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On 03, Dec 2012 | In Brand Identity Direct Mail UI & UX Website | By admin
RHCC & RHGC Website
Responsible for art direction, design & development of for a variety of print and web digital media, namely country club website & golf club website, monthly direct email blast campaigns.
Roles: Art Direction, Web Design
Year: 2008 – 2010
Website: www.richmondhillcountryclub.com
By admin
On 02, Dec 2012 | In Branding Illustration UI & UX Website | By admin
UNICEF – Website
Responsible for providing art direction to design team. Lead and design concepts for main land page and sub pages. We developed a Halloween centric fun interactive website that acts as an aid to teachers & students to raise awareness about UNICEF and all of the ways we can all help each other.
Roles: Art Direction, Web Design
Year: 2009/10
Website: www.trickortreatforunicef.ca
On 02, Nov 2012 | In Branding Direct Mail Email Marketing Print UI & UX Website | By admin
The Boulevard Club – Brand
Responsible for Art Direction & Design of all web & print marketing media, namely club websites, CMS internal members only site, corporate ID, direct mail, email blasts, web & print ads, promotional brochures.
Roles: Art Direction, Design, Website Design
Year: 2008 – 2012
Website: www.boulevardclub.com
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Black & Decker – Green Week
Black & Decker was launching their annual Green Week website. Every year just before the season of gardening Black & Decker launch a new group of products. Responsible for art direction, UI design & product page creative.
Roles: Art Direction, Web Design
Year: 2011-12
Website: www.bdoutdoor.ca