Work/2018/App · UI & UX

ihookup mobile app

Led the redesign of the ihookup web app into a mobile native experience. Signup from start to finish, several user flows, interaction design, and visual design for a device-agnostic product. Rapid testing with a multi-functional team, then applying what we learned so people could feel the product was a safe, fun place to visit.

Role

Led research, interaction design, visual design, and production of the mobile app.

Challenge

Create a new experience without losing core users, and guide the journey from first open to a moment worth sharing.